The goal of the BRENNEREI next generation lab is to strengthen collaboration between traditional businesses and creative young professionals.

The BRENNEREI next generation lab regularly offers scholarships which both Masters and undergraduates from all creative courses and other studies can apply for. The scholarships focus not only on design but also extend to marketing, architecture, digital media, IT and other related fields.

The scholars work in interdisciplinary teams with experts from science and the creative industries to solve problems faced by companies or public institutions. The projects focuses in particular on how to phrase and explain the analyses that led to innovative approaches suggested for challenges in communication, product design, use of new media, and other branches.

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