transmediale.11Special ad for Berlin Metro StationFebruary 1 until 6 in Berlin | http://www.transmediale.deInspired by the possibility of intuitive interaction, Büro Achter April was ask to translate the transmediale.11 campaign into moving image, visualising the previous design work by +Ruddigkeit of one line and one dot, resembling the numbers 1 and 0. This basic pattern of the binary system – and the DNA, represents the code, which connects man and machine. It constitutes the foundation of modern communication, translating our humanness in to the digital space. Büro Achter April created the visual idea and carried out the entire production, through motion design and live action film work – based on the main Claim “Response: Ability” of the art and media festival.

Source: Büro Achter April | Motion